UTM Link Builder
Build clean UTM links for newsletters, social media and ads in seconds. Free and no sign-up.
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Your UTM link
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Now you know where they come from. But what do they do next?
sitebrunch picks up your UTM links automatically. You see which campaign brings visitors to which pages, where they click, where they drop off and which channels actually drive conversions. Without data-heavy cookies.
Explore User ExperienceHow to build a good UTM link
UTM parameters are small additions at the end of a URL. They tell your analytics tool which channel and which campaign brought someone to your website. You always need three of them, two are optional.
Source (utm_source): the platform or sender, for example newsletter, linkedin or google.
Medium (utm_medium): the type of channel, for example email, social or cpc for paid clicks.
Campaign (utm_campaign): the name of your campaign, for example autumn-sale-2026.
Search term (utm_term): optional, for the keyword of a paid search ad.
Content (utm_content): optional, to tell variants apart, such as two buttons in the same email.
Stick to fixed names and write everything in lowercase. That way every click from one campaign lands in the same row of your report instead of being split across three spellings.
Frequently asked questions about UTM links
Counting clicks is easy. Understanding them is better.
With sitebrunch you see not only which campaign brings visitors, but also what they do on your website: heatmaps, user flows and goals in one place.
Explore User Experience