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See where visits go

With the “Start” view you see where visits from a campaign or source land and what happens next. This article shows you how, using a newsletter as the example.

Last updated: October 3, 2026

Requirements

  • The snippet is installed on your website.

  • There were visits in the selected period.

Add a starting point

A starting point is where a path begins: a source like Instagram, a campaign like a newsletter, a single page or a section.

In the “Start” view, click “Add starting point”. At the top, choose whether you want to see sources, campaigns, pages or sections. The list is sorted by visits in the period. Click “Add” next to the entry you want.

Screenshot sitebrunch: The “Add starting point” window with a search field and the tabs Sources, Campaigns, Pages and Sections. In the list Instagram with 738 visits, already on the board, below it Google organic, Direct, Email, Google Ads and Pinterest, each with an “Add” button.

You can add several starting points one after the other. They then appear on the left in the “Starting points” list, and you switch between them with one click.

Tip
Under campaigns you find “Build your own selection” at the very top. With it you combine values from campaign, source, medium and content, for example all newsletters from one source.

Read the board

On the left is your starting point with the number of visits. On vinodo.de there are 280 visits through the campaign newsletter-2026-09.

The column “Where did they land?” shows the first page of the visits. The thicker the line, the more visits. Below each card, in orange, you see how many stopped there, meaning they left the website.

On the far right you see how many went on and how many reached a goal in the end. On vinodo.de, 80% go on after the first page and 20.4% buy something.

Screenshot sitebrunch: The “Start” view for the campaign newsletter-2026-09 with 280 visits. On the left the list of starting points. On the board 67.5% land in Products, 21.8% in Collections and 10.7% in Blogs, below each how many leave the page. On the right “Keep going” 80% and “Reached a goal” 20.4%, meaning 57 of 280.

Follow a path further

Click a card or “Follow on” below it. The “Next step” column then opens. It shows which page the visits opened next. This way you go deeper step by step.

On vinodo.de, 189 visits from the newsletter land on a product page. 71 of them then look at another product, 41 read a blog article and 40 stop.

Screenshot sitebrunch: The “Start” view with the Products card selected. At the top “Selected: newsletter-2026-09, Products” and “Clear selection”. The new “Next step” column shows where the 189 visits from Products go next: Products 71, Blogs 41, 40 left, Other pages 15, Collections 12 and /cart 10.

At the top you see what you have currently selected. Click an entry to jump back, or use “Clear selection” to start over. “Other pages” groups small pages together, and with “expand” you see them one by one.

Open directly from Metrics

You can also get to Journeys from Metrics. If you open a single page as a tab there, the “Journeys” button takes you straight to the paths starting from this page. In the campaign table, “view journeys” takes you to the paths of a campaign.

Starting points opened this way are not saved at first. Click “Keep” if you want them in your list.

To remove a saved starting point, use the three dots next to it and “Remove”.