Create a funnel

A funnel shows you step by step where visitors drop out on the way to the goal. This article shows you how to create and read a checkout funnel.

Last updated: October 3, 2026

Requirements

You have created the steps as events, for example “Add to cart”, “Go to checkout” and “Purchase”.

Create a funnel

In Conversions, under “Funnels” on the left, click “New funnel”. Give it a name, for example “Checkout”.

Click “Add step” and choose the first event. Repeat this for every further step. Use the handle to the left of a step to change the order, and the trash can on the right to remove it.

Counting happens within one visit and in the order of your steps. Other pages and clicks in between are allowed.

Screenshot sitebrunch: The “New funnel” form with the name “Checkout” and the three steps Add to cart, Go to checkout and Purchase, at the bottom the button “Save”.

Leave “Show in the analysis” turned on so the funnel appears in the list on the left. Then click “Save”.

Read the funnel

At the top is the “Result in the period”: how many visits made it through all steps. On vinodo.de it is 49%, meaning 84 of the 170 visits that added something to the cart.

Below that you see each step as a bar. The arrows between the bars show how many make it to the next step. Below the bars you see how many drop off at this step and where they go instead.

Screenshot sitebrunch: The funnel “Checkout”. At the top the result 49%, meaning 84 of 170 visits. Below it three bars with 170, 114 and 84 visits, and under the first two steps how many drop off there and where they go.

Tip

Pay attention to where the visitors who drop off go. On vinodo.de, 22 of 56 people still look at the cart after “Add to cart” but don't go to the checkout. This is a good reason to take a look at the cart page, for example at shipping costs or a missing checkout button on phones.

Use “Edit funnel” at the top right to change the name and steps at any time.