# Filter by source and goal > Do visitors from Instagram click differently than those from Google? And which clicks lead to a purchase? This article shows you how to filter the heatmap by source and color it by revenue. ## Requirements - You have opened Live Heatmaps. - For revenue you need a goal with a value, for example purchases. You can read how to create goals under Conversions. ## Filter by source Click “Rankings” on the right edge and then the “Origins” tab. There you see where the visits to this page came from, for example direct, via Google or via Instagram. Click a source. It is marked in red, and the heatmap, the scroll depth and the numbers at the bottom now only show visits from there. A second click removes the filter again. ![Screenshot of the sitebrunch extension with the “Rankings” panel, “Origins” tab. In the list Direct 132, Google Organic 54, Google Ads 45, Instagram 24, Pinterest 8 and Email 6. Instagram is marked in red and thereby selected as a filter. The heatmap now only shows clicks from Instagram, for example 5 on Weißweinproben (white wine tastings), and 289 visitors at the bottom.](https://website-assets.sitebrunch.com/storage/hilfecenter/ux/live-heatmaps/herkunft-filtern.jpg) > **Note:** The number in the list only counts visits with the device selected at the top. If you switch the device, the filter is removed. ## The Goals panel Click the flag icon “Goals” on the right edge. Under “Goal”, choose one of your goals or “All conversions”. Below it you see how many visits to this page reached the goal and how high the conversion rate is. Under “Channels” you see for each source how many visits came from there and what percentage of them reached the goal. Clicking a channel filters the heatmap to this source. You can also choose several. ![Screenshot of the sitebrunch extension with the “Goals” panel on the right. Under Goal, “All conversions (1.8%)” is selected, below it 4 conv and 1.8% conv. rate. Under Heatmap mode, “Standard” is active with the explanation that elements are colored by raw click count. Below it the channels Direct, google, instagram and newsletter with their visits.](https://website-assets.sitebrunch.com/storage/hilfecenter/ux/live-heatmaps/ziele-standard.jpg) ## Heatmap by revenue Under “Heatmap mode” you switch between two views: - “Standard”: the colors and numbers show the clicks, whether or not a goal was reached afterwards. - “Revenue”: the elements show the revenue in euros attributed to them. The revenue is attributed to the last click on this page before the purchase. On vinodo.de, for example, the menu item “Weißweinproben” (white wine tastings) shows €55: visits whose last click was there went on to buy for €55. ![Screenshot of the sitebrunch extension with the heatmap mode “Revenue”. The elements now show euro amounts instead of clicks, for example 55 euros on Weißweinproben (white wine tastings) in the menu, 8 euros on Rotweinproben (red wine tastings) and 9 euros on Über uns (about us). Most other elements show 0 euros.](https://website-assets.sitebrunch.com/storage/hilfecenter/ux/live-heatmaps/ziele-umsatz.jpg) Once you have used the “Goals” panel, the popup shows you more when you hover: how often the element was clicked, by how many visits and how many of those reached the goal. > **Tip:** Compare both modes. An element with few clicks but a lot of revenue is a good candidate for a more prominent place on the page. --- - Previous article: [Scroll depth and devices](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/scroll-depth-and-devices.md) ## Help Center: contents - [Accessibility](https://www.sitebrunch.com/en/hilfecenter/accessibility.md) - [Getting started](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started.md) - [Create a project](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started/create-a-project.md) - [Set up WCAG monitoring](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started/set-up-wcag-monitoring.md) - [Check a PDF](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started/check-a-pdf.md) - [WCAG monitoring](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring.md) - [The monitoring overview](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring/the-monitoring-overview.md) - [Add pages to monitoring](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring/add-pages-to-monitoring.md) - [Email notifications](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring/email-notifications.md) - [Audits](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits.md) - [Create an audit](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/create-an-audit.md) - [Complete a testing step](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/complete-a-test-step.md) - [The audit report](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/the-audit-report.md) - [Create a re-audit](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/create-a-re-audit.md) - [User Experience](https://www.sitebrunch.com/en/hilfecenter/user-experience.md) - [Getting started](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started.md) - [Set up a project](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/set-up-a-project.md) - [Install the snippet](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/install-the-snippet.md) - [From install to first visit](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/from-install-to-first-visit.md) - [Read the weekly overview](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/read-the-weekly-overview.md) - [Metrics](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics.md) - [The Metrics overview](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/the-metrics-overview.md) - [Filter and compare](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/filter-and-compare.md) - [Pages and sections](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/pages-and-sections.md) - [Analyze campaigns](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/analyze-campaigns.md) - [Conversions](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions.md) - [Set up events and goals](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/set-up-events-and-goals.md) - [The Conversions overview](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/the-conversions-overview.md) - [Analyze interactions](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/analyze-interactions.md) - [Create a funnel](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/create-a-funnel.md) - [Journeys](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys.md) - [Journeys at a glance](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/journeys-at-a-glance.md) - [See where visits go](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/see-where-visits-go.md) - [Create a route](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/create-a-route.md) - [Read backwards from a goal](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/read-backwards-from-a-goal.md) - [Live Heatmaps](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps.md) - [Live Heatmaps at a glance](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/live-heatmaps-at-a-glance.md) - [Read clicks](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/read-clicks.md) - [Scroll depth and devices](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/scroll-depth-and-devices.md) - [Filter by source and goal](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/filter-by-source-and-goal.md) (this article)