# The Conversions overview > How often do visitors reach your goals, how much revenue does that bring and where do these visits come from? This article shows you the overview in Conversions. ## Requirements - You have created at least one goal. ## Open the overview In the menu under “User Experience”, click “Conversions”. On the left you see your goals, interactions and funnels. At the very top is “Overview” with all goals together. ![Screenshot sitebrunch: The overview in Conversions for the last 30 days. On the left the list with goals, interactions and funnels, on the right the tiles Conversions 84, Conversion rate 3.7%, Value 2,872 euros and the chart “Conversions per day”.](https://website-assets.sitebrunch.com/storage/hilfecenter/ux/conversions/conversions-uebersicht.jpg) ## The tiles - “Conversions” counts how often a goal was reached. - “Conversion rate” is the share of visits that reach a goal. - “Value” is the revenue from all conversions, for example from purchases. - “Avg. value per conversion” is the average revenue per conversion. - “Time to conversion” shows how long a visit typically takes to reach the goal. Below each number you see the comparison with the previous period, green for better and red for worse. On vinodo.de there were 84 purchases in the last 30 days, almost twice as many as before. Filters, comparison and period work here just like in Metrics. ## Where conversions come from Below the chart you see which sources the visits with a conversion came from. On vinodo.de the newsletter brings the most purchases: 56 conversions at a conversion rate of 19%. Instagram brings many visits, but not a single purchase. ![Screenshot sitebrunch: The table “Where conversions come from” with the selection “Counted by: Last visit before the conversion”. Email brings 56 conversions at a 19% conversion rate, Instagram none.](https://website-assets.sitebrunch.com/storage/hilfecenter/ux/conversions/conversions-herkunft.jpg) ## How conversions are counted Some people come several times before they buy, for example first via Instagram and a week later via the newsletter. With “Counted by” you decide which visit gets the conversion: - “Last visit before the conversion”: the visit in which the purchase happened. - “First visit”: the visit through which the person first found you. - “All visits equally”: the conversion is split evenly across all visits. - “Later visits count more” and “First and last visit count more”: mixes of these. > **Tip:** With “Compare counting methods” you put two counting methods side by side. This shows you which sources bring people to you first and which ones close the purchase. --- - Previous article: [Set up events and goals](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/set-up-events-and-goals.md) - Next article: [Analyze interactions](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/analyze-interactions.md) ## Help Center: contents - [Accessibility](https://www.sitebrunch.com/en/hilfecenter/accessibility.md) - [Getting started](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started.md) - [Create a project](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started/create-a-project.md) - [Set up WCAG monitoring](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started/set-up-wcag-monitoring.md) - [Check a PDF](https://www.sitebrunch.com/en/hilfecenter/accessibility/getting-started/check-a-pdf.md) - [WCAG monitoring](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring.md) - [The monitoring overview](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring/the-monitoring-overview.md) - [Add pages to monitoring](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring/add-pages-to-monitoring.md) - [Email notifications](https://www.sitebrunch.com/en/hilfecenter/accessibility/wcag-monitoring/email-notifications.md) - [Audits](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits.md) - [Create an audit](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/create-an-audit.md) - [Complete a testing step](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/complete-a-test-step.md) - [The audit report](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/the-audit-report.md) - [Create a re-audit](https://www.sitebrunch.com/en/hilfecenter/accessibility/audits/create-a-re-audit.md) - [User Experience](https://www.sitebrunch.com/en/hilfecenter/user-experience.md) - [Getting started](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started.md) - [Set up a project](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/set-up-a-project.md) - [Install the snippet](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/install-the-snippet.md) - [From install to first visit](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/from-install-to-first-visit.md) - [Read the weekly overview](https://www.sitebrunch.com/en/hilfecenter/user-experience/getting-started/read-the-weekly-overview.md) - [Metrics](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics.md) - [The Metrics overview](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/the-metrics-overview.md) - [Filter and compare](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/filter-and-compare.md) - [Pages and sections](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/pages-and-sections.md) - [Analyze campaigns](https://www.sitebrunch.com/en/hilfecenter/user-experience/metrics/analyze-campaigns.md) - [Conversions](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions.md) - [Set up events and goals](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/set-up-events-and-goals.md) - [The Conversions overview](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/the-conversions-overview.md) (this article) - [Analyze interactions](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/analyze-interactions.md) - [Create a funnel](https://www.sitebrunch.com/en/hilfecenter/user-experience/conversions/create-a-funnel.md) - [Journeys](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys.md) - [Journeys at a glance](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/journeys-at-a-glance.md) - [See where visits go](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/see-where-visits-go.md) - [Create a route](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/create-a-route.md) - [Read backwards from a goal](https://www.sitebrunch.com/en/hilfecenter/user-experience/journeys/read-backwards-from-a-goal.md) - [Live Heatmaps](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps.md) - [Live Heatmaps at a glance](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/live-heatmaps-at-a-glance.md) - [Read clicks](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/read-clicks.md) - [Scroll depth and devices](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/scroll-depth-and-devices.md) - [Filter by source and goal](https://www.sitebrunch.com/en/hilfecenter/user-experience/live-heatmaps/filter-by-source-and-goal.md)